Martijn Willemsen Martijn Willemsen researches the cognitive aspects of Human-Technology Interaction, with a strong focus on judgment and decision making in online environments. His applied research focuses on how online decisions can be supported by recommender systems, and includes domains such as movies, health related decisions and energy-saving measures. From a more theoretical perspective, he has a special interest in process tracing technologies to capture and analyze in detail information processing of decision makers.


Currently, Martijn teaches in the bachelor's program in Psychology and Technology and the master's program in Human-Technology Interaction at Eindhoven University of Technology. His teaching includes the following courses:
  • Thinking and Deciding
    This bachelor course covers the basics Cognitive psychology and Decision Making. This course is given for second year B.Sc. students (course code: 0A641) and as a special project (course code: 0PH04) for minor students (3rd year B.Sc. students).
  • Advanced Consumer Behavior
    This master course covers advanced topics in consumer behavior, based on recent social-cognitive research in the field of consumer behavior. The course is part of the Human-Technology Interaction Master program. As part of the course students writing discussion points, and the course is
  • Supercrunchers
    This master course that is part of the Innovation Science master aims to give students an in-depth understanding of the literature on model-based versus human decision making, and the consequences this issue has on the involved actors and society. It uses the book SuperCrunchers by Ayres as a starting point.


Students in our bachelors and masters program do several research projects. For an overview of recent Master thesis projects, follow this link.
Master thesis projects guided by Martijn Willemsen